From Photocomposition To DTP | Culture | MORISAWA

Since its introduction to Japan, typographic printing as a full-scale method of printing underwent a large number of improvements so that it now involves an accumulation of composing and printing skills. The use of pieces of type was later replaced by a method of phototype setting.The phototype setting machine, invented by Nobuo Morisawa, expanded the potential of characters. It actually marked a milestone in the history of media because of its high degree of freedom in terms of font, size,and character modification and other points. As you are probably aware of, this was later replaced by computerized phototype setting and DTP,technologies that provide a variety of functions and are much easier to operate.

The phototypographic machine and the dial plate with letters.

Even in the age of this unforeseen computer-oriented society, the need to express words still exists. As long as there is a language to express words, characters are indispensable to expressing the nature of words. Moreover, writing for the delivery of information to readers, possesses its own purposes and intentions, and has close connections with our daily lives. That is why Morisawa & Co., Ltd., as a font-provider, feels it necessary to have a sense of responsibility and a sincere attitude towards the characters.